It’s usually a good thing to be an incumbent contractor on a project.  If you’ve taken the time to build strong relationships, shown your company to be indispensable to the client, and everyone’s happy, it’s easy to adopt the Alfred E. Neuman “What, me worry?” stance.  Don’t think that you can’t be replaced, though.    The contracting graveyards are full of one-time incumbents that failed to keep their pencils sharp, failed to continue to offer innovative solutions, or just figured that as long as the no one was rocking the boat there was no need for action.  As any adherent to “S Curve” management strategy will tell you, the time to change is when you can do so strategically and not when you’re already playing catch up.  No contractor should ever take a federal customer for granted.  Consistently look for ways to save your client time and/or money, even if it means you have to shed a few dollars now.  Be aware of the competition.  Re-invent your company so you’re not see as the “same old” solution provider.  Even though these actions cost you money now, they can truly be investments to help you keep the business that’s important to you over time.