Communicating regularly with your customers and business partners is always a good idea, especially when it’s a genuine communication and not merely a “Here’s what we’re going to do to you” missive.  GSA’s Enterprise GWAC Division – the people who bring you Alliant and other GWAC’s – understands that.  In addition to a tireless travel schedule to interface with contractors and industry, the Division e-mails a regular newsletter.  “Staying Connected”.  The most recent edition of Staying Connected underscores why the Enterprise GWAC Division recently won an Excellence in Partnership Award from the Coalition for Government Procurement.  In addition to the traditional things you’d expect to see like the latest Alliant sales figures, the newsletter contains an article highlighting contractor green procurement accomplishments and an article on business development success.  The Enterprise GWAC people understand that they and their contractors serve a mutual federal customer.  Newsletters aren’t a new idea, but good ones can strengthen relationships and bring transparency to otherwise opaque circumstances.  This helps reduce misunderstandings and, properly done, promotes the program to government users while educating contractors on best practices.  GSA’s Multiple Award Schedule leadership should follow the lead of their colleagues and establish the same sort of thing for Schedule buyers and contractors.