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FURLOUGHS, REMOTE WORK, RETURNING TO WORK – WHAT CONTRACTORS NEED TO UNDERSTAND ABOUT THE CURRENT FEDERAL MARKETPLACE

Federal agencies that rely on user fees to generate part of their income are now faced with the possibility of lay-offs, just like some private sector companies. Being closed for business may result in furloughs.  The US Citizen and Immigration Service announced such a possibility last week in a plea for emergency Congressional funding.  While there is no word from other agencies, like the National Park Service, that also generate a large portion of their income from user fees, contractors need to know that this issue can easily become a distraction to federal customers.  People concerned about furloughs may not be concerned about getting your task order issued right away.  Similarly, as the US eases its COVID-19 lockdown, federal agencies may gradually re-open, causing concern and confusion in a workforce that may still harbor fears about being in public and whether they will have the ability to continue to work at home.  While agencies will, for the most part, follow local guidelines on re-opening, it is noteworthy that the Pentagon is not.  All of this means that your federal customer may be dealing with a lot more than the transaction of federal business.  The pace of business is likely to be slowed as workers focus on basic questions like whether they should report to work and, if so, where that workplace might be.  Some of these distractions may unfortunately last through the end of the fiscal year.  Contractors may not be able to control much of what is happening, but they can remember the relationship-driven aspect of their work and act accordingly when working with customers who may have other things on their minds.  Empathy and understanding may help drive business nearly as much as the latest technology solution.

MULTIPLE NAIC’S CODES, OTHER CHANGES, COMING TO SCHEDULE CONTRACTS

GSA Multiple Award Schedule contracts will be awarded under separate NAIC’s codes where needed, according to GSA, pursuant to a final rule being incorporated now into all MAS contracts.  Similarly, federal agencies will be required to list all applicable NAIC’s codes when issuing a Schedule task order if the task has a scope of work that crosses beyond one NAIC’s classification. This could lead to a reduction in “NAIC’s code shopping” where both industry and government representatives look for a way to set-aside a piece of work for a particular small business.  Contractors may want to adjust their NAIC’s listings so that they include all applicable goods and services the company provides. Contractors may also note that these changes have been promised for some time.  They now, however, have a specific effective date of October 1, 2022, the date by which federal IT systems are thought to be capable of operating under the new rules.  Contractors may be classified as both small and large businesses, depending on the applicable NAIC’s code.  Task orders with multiple NAIC’s codes may cause confusion if they are totally set aside for small businesses, an important factor contractors must consider when discussing potential acquisition approaches with federal prospects.  Significantly, Schedule task orders below the Simplified Acquisition Threshold (SAT) will not be set-aside for small businesses.  While the FAR Council received several recommendations on this matter, they determined that the Small Business Act allows only for the ability to set-aside specific task orders, but contains no mandate to do so.  The Council pointed out that recent case law, including the landmark Kingdomware decision, is based on other statutes.  Schedule contractors can expect continued activity on this issue, however, as small business groups push for mandatory set-asides under the SAT whenever the “rule of two” in FAR 19 is met.  Other changes coming to Schedule contracts include updates to Service Contract Act wage determination rates and fourth party logistics capabilities that are primarily of interest to companies offering commodity-type contracts. 

WILL THE FEDERAL MARKET FEEL THE IMPACT OF “REALLOCATION SHOCK?”

The post-COVID-19 economy will look different from the one we left behind according to a trio of University of Chicago economists, two of who are Nobel laureates.  This change will almost certainly have an impact on contractors and those they work with in government.  The report states that government policies may delay the reallocation of labor and try to hold onto the past, delaying an inevitable change that should be allowed to run its course.  Agencies may seek support from contractors to execute programs intended to restore as much of the pre COVID-19 economic and social fabric as possible. As George Will points out in his Washington Post article on the Chicago study, “the status quo has many constituencies; in democratic societies, the status quo has government on its side.” Second, federal agencies may modify their missions over time to reflect any new economic or social realities that do emerge.  This, too, will impact how contractors support such agencies.  Even beyond these factors, though, government contractors, themselves, may have to adapt to a post-COVID-19 economy with decentralized workforces and workers that must have both similar and different skills from what was needed in the time before.  How quickly and smoothly contractors can execute these changes could lessen the impact of reallocation shock on their businesses. 

PREPARING FOR BUSY SEASON IN A VIRTUAL WORLD

Don’t look now, but the last quarter of the federal fiscal year is just one month away.  While there will likely be the annual “race to the finish” in terms of available business, how you pursue and close opportunities has undeniably changed.  Here are three things to focus on now to make sure your business in shape for the sprint:  1.  Relationships Matter:  Now, more than ever, good relationships matter.  It’s difficult to develop new relationships virtually, especially when your customer is being pulled in multiple directions at once.  Whether the relationship belongs to you or a partner, success this year-end will hinge on making the most of established, available relationships.  Remember, too, that your relationships with other contractors are key.  Use all of your relationships to help stay focused, but also to look for opportunities with those your relationships know.  2.  Make It Easy To Buy From You:A customer that is working remotely, socially distancing, supporting critical missions quickly, participating in “regular” agency meetings, and balancing kids out of school for the summer has little time to initiate an open market buy.  That’s why this year is likely to see an increase in the use of existing IDIQ contracts like the GSA Schedule and similar contracts.  Also, small business set-aside use will almost certainly accelerate.  Whether it’s your Schedule, your size status, or your ability to accept a government purchase card, ease of access is key to closing the sale this year.  3.  Use Your Common Sense:  Unscrupulous companies and people have already contacted many contractors trying to use their contracts and relationships to “sell” products and other solutions that they either don’t have or are authorized to sell.  The lure of easy money can be very tempting, but remember that if something sounds too good to be true, it likely is.  You’ve built a reputation and relationships over time that have made you a successful company.  Don’t let that all evaporate by taking a shady deal from someone that vanishes as quickly as a Redskins fourth quarter lead.  Prepare now for the end of fiscal year and you can take that vacation just as everything opens back up.

INCREASED TELEWORK CREATES NEED FOR VIRTUAL SALES ABILITY

What if they re-opened the office and nobody came?  While things may not yet be that extreme, it is becoming more and more obvious that widespread telework is here to stay.  With it comes the need for contractors to be able to master on-line teleconference and webinar platforms in order to market and sell effectively. Comments from two federal Chief Information Officers show that their workers are at least as productive when working at home vs. the office. Agriculture CIO Gary Washington was quoted in Federal Times recently saying, “We are preparing for a different kind of work environment. “We will see what that is, but we have proven that it is possible to support” telework on a larger scale.Contractor workforces will have to become similarly productive.  Being able to deliver the same message and sense of urgency in a virtual setting that has been delivered in person is essential.   Contractors should consider changing training and education plans now to incorporate “virtual selling”.  This not only means increased use of and expertise with collaboration tools, but ensuring that a contractor’s own workforce remains productive when teleworking.  It is way too premature to say that we will be in a virtual work world in perpetuity.  People still need to interact in physical spaces and some work cannot be done remotely.  Still, making sure that you can reach your federal customer wherever they are working is essential.  Contractors should be thinking about such approaches now as part of their strategic, and not just tactical, planning